My FLO App Press Kit
by FLO Living
For media contact please email lisamarie@shpny.com
MyFLO is the first ever period tracking app that also fixes your symptoms naturally. Launched by FLO Living, the virtual hormone health center for women, founded by Alisa Vitti, functional nutritionist and women's hormonal health expert.
What's so special about My FLO:
It’s the First Period Tracking App that FIXES Your Period Symptoms
MyFLO is the first-ever period app that helps users track symptoms and know what to do to become symptom-free! Users track period symptoms in each phase of their cycle, and the app offers food and self-care prescriptions that reduce or eliminate symptoms. The more you use it, the smarter the app gets and the more precise the hormone fixing solutions.
It’s the First Period Tracking App that FIXES Your Period Symptoms
MyFLO is the first-ever period app that helps users track symptoms and know what to do to become symptom-free! Users track period symptoms in each phase of their cycle, and the app offers food and self-care prescriptions that reduce or eliminate symptoms. The more you use it, the smarter the app gets and the more precise the hormone fixing solutions.
It’s the First Period Tracking App that FIXES Your Period Symptoms
MyFLO is the first-ever period app that helps users track symptoms and know what to do to become symptom-free! Users track period symptoms in each phase of their cycle, and the app offers food and self-care prescriptions that reduce or eliminate symptoms. The more you use it, the smarter the app gets and the more precise the hormone fixing solutions.
It helps you schedule your life according to your cycle
Men’s hormones operate on a 24-hour circuit. Women’s hormones operate on a 28-day cycle. MyFLO suggests work, exercise, food, social, and romantic-based activities that are most compatible with the user’s current hormone phase. This helps users to live according to their neurohormonal patterns, getting more done with more energy to do it all. With one tap, users can take MyFLO’s suggestions and schedule them right into their regular calendar system! We call this Cycle Syncing™.
It helps you schedule your life according to your cycle
Men’s hormones operate on a 24-hour circuit. Women’s hormones operate on a 28-day cycle. MyFLO suggests work, exercise, food, social, and romantic-based activities that are most compatible with the user’s current hormone phase. This helps users to live according to their neurohormonal patterns, getting more done with more energy to do it all. With one tap, users can take MyFLO’s suggestions and schedule them right into their regular calendar system! We call this Cycle Syncing™.
It makes your partner 'psychic'
Ever wish your partner could read your mind and know exactly what to do to please you? MyFLO users can sign up their partners for Partner Sync to let them know which hormones are running the show any given week. Based on this, the app suggests ideas for date night or what kind of foreplay she prefers during each phase of her cycle.
It makes your partner 'psychic'
Ever wish your partner could read your mind and know exactly what to do to please you? MyFLO users can sign up their partners for Partner Sync to let them know which hormones are running the show any given week. Based on this, the app suggests ideas for date night or what kind of foreplay she prefers during each phase of her cycle.
It makes your partner 'psychic'
Ever wish your partner could read your mind and know exactly what to do to please you? MyFLO users can sign up their partners for Partner Sync to let them know which hormones are running the show any given week. Based on this, the app suggests ideas for date night or what kind of foreplay she prefers during each phase of her cycle.
It's tech for women actually built by Women Developers
Most period apps are designed by men. Built by female developers and designers, MyFLO is based on what we know actually works to help women keep their hormones healthy and thrive. Our goal is to help millions of women get out of hormonal chaos and into their natural FLO so they have regular periods with minimal symptoms.
It's tech for women actually built by Women Developers
Most period apps are designed by men. Built by female developers and designers, MyFLO is based on what we know actually works to help women keep their hormones healthy and thrive. Our goal is to help millions of women get out of hormonal chaos and into their natural FLO so they have regular periods with minimal symptoms.
It’s created by a functional medicine hormone expert
Alisa Vitti has been called everything from the Hormone Whisperer on Yahoo Health, to the Queen of Periods. She has been helping women regulate their hormones and cycles for the past 18 years with root cause nutritional therapy. Her perennially best selling book, WomanCode, has been helping and inspiring women to tap into the wisdom of their bodies and feel good all month long. Alisa wanted to create an app that went way beyond just tracking symptoms. This app also empowers women to thrive in every area of their lives. It helps them heal symptoms with food and self-care habits and be more productive without wrecking their health.
It’s created by a functional medicine hormone expert
Alisa Vitti has been called everything from the Hormone Whisperer on Yahoo Health, to the Queen of Periods. She has been helping women regulate their hormones and cycles for the past 18 years with root cause nutritional therapy. Her perennially best selling book, WomanCode, has been helping and inspiring women to tap into the wisdom of their bodies and feel good all month long. Alisa wanted to create an app that went way beyond just tracking symptoms. This app also empowers women to thrive in every area of their lives. It helps them heal symptoms with food and self-care habits and be more productive without wrecking their health.
It’s created by a functional medicine hormone expert
Alisa Vitti has been called everything from the Hormone Whisperer on Yahoo Health, to the Queen of Periods. She has been helping women regulate their hormones and cycles for the past 18 years with root cause nutritional therapy. Her perennially best selling book, WomanCode, has been helping and inspiring women to tap into the wisdom of their bodies and feel good all month long. Alisa wanted to create an app that went way beyond just tracking symptoms. This app also empowers women to thrive in every area of their lives. It helps them heal symptoms with food and self-care habits and be more productive without wrecking their health.
It's driving corporate culture change at the most innovative companies
Alisa has been brought in by fortune 500 companies as well as leading wellness, fashion, and lifestyle companies to train women teams to learn about the 4 phases of their cognitive shifts and how to plan, collaborate, execute, and evaluate at optimal times for themselves and the company as a whole.
It's driving corporate culture change at the most innovative companies
Alisa has been brought in by fortune 500 companies as well as leading wellness, fashion, and lifestyle companies to train women teams to learn about the 4 phases of their cognitive shifts and how to plan, collaborate, execute, and evaluate at optimal times for themselves and the company as a whole.
App Features
App Features
Period Tracking
Users will be able to know when it's coming and make sure it's happening regularly, know when they're fertile, and track when they're having sex - all the basics.
Daily Symptoms Tracking
Users can track all kinds of symptoms any day of the month for each phase of their cycle, and the app will find patterns in the users' symptoms that point to specific hormonal imbalances.
Personalized Natural Solutions for Fixing the Root Cause of the User’s Symptoms
MyFLO users are able to analyze which symptoms are a recurring problem, and receive a weekly, food - based prescription to resolve them.
Personalized Natural Solutions for Fixing the Root Cause of the User’s Symptoms
MyFLO users are able to analyze which symptoms are a recurring problem, and receive a weekly, food - based prescription to resolve them.
Notifications when User enters a New Phase
The app will notify the user when they’ve entered a new phase and tell them everything they need to know about why they are amazing that week.
Calendar Syncing With Weekly Activities That Work Best for Her Body
MyFLO will suggest work, exercise, food, social, and romantic-based activities that are most compatible with the hormone phase the user is in. MyFLO users can tap on the ones they want to schedule and tap to schedule them right into their regular calendar system! We call this Cycle Syncing™.
Calendar Syncing With Weekly Activities That Work Best for Her Body
MyFLO will suggest work, exercise, food, social, and romantic-based activities that are most compatible with the hormone phase the user is in. MyFLO users can tap on the ones they want to schedule and tap to schedule them right into their regular calendar system! We call this Cycle Syncing™.
Partner Sync
Partner Sync enables MyFLO users to sign up their partners for Partner Sync. This will notify their partners with which hormones are running the show any given week. The app also suggests ideas for date night, or what kind of foreplay the woman prefers during the phase that she is in.
App Downloadables for Press
Screen shots
A zip file with PNG images of MyFLO screens.
Screen shots
A zip file with PNG images of MyFLO screens.
The Icon
A PNG file with just the app icon.
The Icon
A PNG file with just the app icon.
The Logo
This is a PNG download of the logo.
The Logo
This is a PNG download of the logo.
History
Beginnings
As a student at Johns Hopkins, Alisa Vitti was diagnosed with Polycystic Ovarian Syndrome, or PCOS. When her physicians gave her band-aid solutions to manage it, she discovered that food and functional nutrition addressed the root of the issue. After healing herself naturally of cystic acne, excess weight, and infertility, and normalizing her period, Alisa made it her mission to help other women to do the same.
Beginnings
As a student at Johns Hopkins, Alisa Vitti was diagnosed with Polycystic Ovarian Syndrome, or PCOS. When her physicians gave her band-aid solutions to manage it, she discovered that food and functional nutrition addressed the root of the issue. After healing herself naturally of cystic acne, excess weight, and infertility, and normalizing her period, Alisa made it her mission to help other women to do the same.
Laughing Sage Wellness Center
Alisa founded FLO Living in 2002. At that time, it was called Laughing Sage Wellness, and it was a brick and mortar women’s health center in New York City. Alisa’s classes and one-on-one coaching taught women how to get regular periods, how to heal from menstrual disorders such as PMS, PCOS, endometriosis, ovarian cysts, and fibroids, and how to optimize fertility and heal symptoms of perimenopause or premature hormonal aging. Alisa created the WomanCode System to teach women how to balance their hormones with food and lifestyle changes.
FLO Living: The Virtual Wellness Center
Demand for the FLO protocol and classes grew so much that the center was constantly booked. To meet the demand, Alisa transformed her wellness practice into the first-ever online hormone health center to help women around the world heal their symptoms, get regular, predictable periods, and live in their FLO. FLO Living has helped thousands of women in more than 216 countries for over 14 years.
Alisa also started giving talks at business organizations such as TEDx, Google, S.H.E. Summit and WIE Symposium, and health and wellness organizations such as Functional Forum, Nutricentre and Omega Institute.
FLO Living: The Virtual Wellness Center
Demand for the FLO protocol and classes grew so much that the center was constantly booked. To meet the demand, Alisa transformed her wellness practice into the first-ever online hormone health center to help women around the world heal their symptoms, get regular, predictable periods, and live in their FLO. FLO Living has helped thousands of women in more than 216 countries for over 14 years.
Alisa also started giving talks at business organizations such as TEDx, Google, S.H.E. Summit and WIE Symposium, and health and wellness organizations such as Functional Forum, Nutricentre and Omega Institute.
WomanCode: The Bestselling Women's Health Book
In 2013, Alisa published her first book, WomanCode: Perfect Your Cycle, Amplify Your Fertility, Supercharge Your Sex Drive, and Become a Power Source. Since it was published, WomanCode has remained among the Top 50 women’s health books of all time.
With the release of WomanCode, Alisa appeared on many national media broadcast outlets, including CBS News, Lifetime, and FOX News. Alisa made history on the Dr. Oz Show by being the first person ever to discuss periods on TV. She did a demonstration using fruit jams to discuss period color and consistency, and what each means about your hormonal health.
As more and more women read WomanCode and took Alisa’s online classes, they asked for an easier way to track their cycles and know where they were in their FLO.
MyFLO: The First Ever Period and Productivity App
On January 24th, 2017, the MyFLO app was launched for iOS and Android phones. MyFLO is the first-ever women’s hormonal health app that teaches you how to use the four phases of your menstrual cycle to your advantage. When you know how to harness the power of each week, and use it to your advantage, you can have boundless energy and impeccable timing for every part of your life.
MyFLO: The First Ever Period and Productivity App
On January 24th, 2017, the MyFLO app was launched for iOS and Android phones. MyFLO is the first-ever women’s hormonal health app that teaches you how to use the four phases of your menstrual cycle to your advantage. When you know how to harness the power of each week, and use it to your advantage, you can have boundless energy and impeccable timing for every part of your life.
Alisa in the Media
Alisa on TV:
What Your Period Reveals About Your Health
Can you improve your sex drive by changing your diet?
Alisa on Podcasts:
Optimize Your Hormones To Improve Every Aspect Of Your Life With Alisa Vitti
Going With The Flow
Feeding Your Adrenals & What Men Should REALLY Know About Women
Cracking the Woman Code
Alisa as a guest expert:
How to Eliminate PMS From Your Life Forever
You've seen it a million times: That crazy, cranky, above-all-else hungry female character depicted in movies and TV shows for decades on end...
5 Healthy Foods You Should Avoid If You Have A Hormonal Imbalance
Thanks to brave women like Lena Dunham and Padma Lakshmi, women's health issues like endometriosis have finally been given some much-deserved media attention...
Exhausted? Maybe It's Your Hormones
Super busy women need to understand their hormones to manage achievements, stress, and a hectic schedule...
Alisa presents at Corporations and Conferences:
WIE Symposium
SHE Summit
Zappos Downtown
Google HQ NY
Mara Hoffman HQ
Sakara Life HQ
Alisa's TED Talk:
Loving your lady parts as a path to success, power & global change: Alisa Vitti at TEDxFiDiWomen
Loving your lady parts as a path to success, power & global change: Alisa Vitti at TEDxFiDiWomen
Small Sampling of Press:
For a full listing of press click here.
Contacts and facts:
App:
MyFLO app
myflotracker.com
Developer:
FLO Living
Based in New York, NY
App Launch Date:
Jan. 24, 2017
Website:
www.floliving.com
Press/Business Contact:
Lisa Marie Guastella
lisamarie@shpny.com
212.597.9200
SARAH HALL PR, INC.
Contacts and facts:
App:
MyFLO app
myflotracker.com
Developer:
FLO Living
Based in New York, NY
App Launch Date:
Jan. 24, 2017
Website:
www.floliving.com
Press/Business Contact:
Lisa Marie Guastella
lisamarie@shpny.com
212.597.9200
SARAH HALL PR, INC.